Benjamin Li
Dec 6, 2011

Digitas Hong Kong imports French digital creative talent from Paris as ECD

HONG KONG - Digitas has imported Paris-educated Guillaume Merlen for its newly-created role of executive creative director for Hong Kong.

Guillaume Merlen, ECD of Digitas Hong Kong
Guillaume Merlen, ECD of Digitas Hong Kong

In his role, Merlen (pictured) will report to Ernest Reid, vice president of global accounts and Grace Ho, managing director of Razorfish Hong Kong who is also overseeing Digitas Hong Kong. He will lead Hong Kong’s creative team, oversee the creative process of the agency, and be personally involved in delivering creative work for regional accounts like Gucci, Intel, Mead Johnson and Asus - work that ‘stretches the Digitas global expectations’.

Armed with 13 years of design and online marketing experience in Paris, Merlen joins Digitas Hong Kong having served almost four years in the Publicis Groupe as creative director of Publicis Modem Paris. 

“At Digitas, we use new technologies to create conversations between brands and consumers, inspiring people to take action," Reid commented on Merlen’s appointment. "To do this effectively, we need people like Merlen - who has impressive credentials as a creative innovator and a genuine passion for technology.”

"The European market had big growth in digital last year, Asia is still in the starting phrase, I want to bring my digital creative flair and team management experience to Hong Kong office," Merlen said.

Reported in September, Larry Tang, managing director of Digitas Hong Kong departed after one year in the job.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Nike inspires children to dream big with rousing ...

Wieden+Kennedy Shanghai's new spot allows some of China’s biggest athletes to turn back the clock and reignite the dreams that spurred them to greatness.

1 day ago

Pepsi shows how to 'Save The Drama' this Chinese ...

FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.

1 day ago

Global new-biz round-up: Jim Beam and Pfizer among ...

Publicis Groupe and Havas post year-on-year growth.

1 day ago

Lessons from Adidas: How to respond to fake press ...

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.