
What's the best part of your job?
Coming up with a strategy or idea that can influence consumer behaviour.
And the worst?
The strategy or idea which I believe could influence consumer behaviour can't be sold to our clients.
Your all-time favourite film?
Brazil, Birdie, Nightmare Before Christmas, Being John Malkovich, Hana B, Motorcycle Diaries... I change my mind quite often.
Favourite book or CD?
Novels by Jin Yong, especially The Return of the Eagle Heroes (San Dil Hap Lui).
Favourite print title?
No specific one.
Favourite restaurant?
A small restaurant in Stanley called Mi Casa.
Do you have a favourite gadget?
My fingers.
Favourite fashion designer?
My dog, he keeps making hairy clothes for me.
Weirdest thing in your closet?
Most of the clothes are repeated.
What are your hobbies?
Hiking, swimming.
Favourite holiday destination?
London, Paris, Barcelona. Places with great museums and good food.
Who would you want to play you in a movie?
Meryl Streep. I just watched a TV programme about her, and many of the film stars featured said she could play anyone better than that person could play him or herself.
How would you title your movie?
The woman's got a huge mouth like Julia Roberts!
If you were a brand, what would it be?
Muji.
All-time favourite ad?
Guiness TV campaign - 'Not everything in black and white makes sense'.
Please finish this sentence: I wish I could...
Speak dog language so that I could communicate with my dog.
Last thing to cross your mind before bed?
Have I locked the door to my balcony?