DIARY: Media revamp puts spanner in launch of Moodier special

It's the kind of headline that media lives for - Rapp Collins takes

over M&C Saatchi.

Now for the facts: Rapp Collins has indeed taken over M&C - its office

space, that is, not its operations. Still media has to applaud the

editorial prowess of the guys at Rapp, putting out a Moodier special

issue even with a move to organise. Too bad about the timing though. But

what are the odds of any company putting out a spoof media at about the

same time the magazine shows up with its first new look in more than a

decade?

Talking about the new-look, some of media's readers have been effusive

about the changes.

"no. dollars %@*! fantastic ('scuse the language) - well done to all on

a superb relaunch issue," writes Chris Walton of MindShare.

"The whole feel of media has been raised to what I think is a previously

unreached level. Much more representative of Asia as a whole and a much

greater breadth of coverage of the ad industry out here."

Andrew Butcher of Time and Fortune adds: "I like the new format of the

newspaper - it makes accessing the information much easier. The result

is a much brighter, contemporary and lively look." But Butcher did raise

a pertinent point: "Bet that Asia's legal community are upset though -

because 'off the vine' seems to have disappeared!"