Robert Sawatzky
Mar 29, 2019

Dentsu X doubles size in China by integrating &c agency

Michael Zhang, former chief of ‘Merkle&c’ becomes new CEO of Dentsu X China.

L-R: Michael Zhang, CEO Dentsu X China, Mitsuyuki Nakamura, global president, Dentsu X

Dentsu Aegis Network DAN is expanding the Dentsu X brand in China by absorbing sister agency c and its roughly 200 staff. The move effectively doubles Dentsu X in size to more than 400 employees based in Beijing, Shanghai and Guangzhou in a bid to provide a more integrated offering. DAN expects no job losses from the move.

In January 2018, c had been strategically aligned’ with data and CRM specialist Merkle, taking the...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
2019 APAC Effie winners
Premium
31 minutes ago

2019 APAC Effie winners

Ogilvy dominated the 2019 edition of the awards, held last night in Singapore. See the full list of winners here.

Premium
LG Electronics calling global media pitch
Premium
3 hours ago

LG Electronics calling global media pitch

Incumbent Havas Media declines to participate.

Premium
A toilet-seat drama sells life insurance
Premium
17 hours ago

A toilet-seat drama sells life insurance

'True care' for NTUC Income by BBH Singapore.

Premium
Media OutReach to measure press release pick-up rates
Premium
21 hours ago

Media OutReach to measure press release pick-up rates

Newswire hopes the tool will help PR firms establish a more targeted distribution strategy.