Jenny Chan 陳詠欣
Jan 12, 2018

Dentsu Aegis Network combines Merkle and &c in China

The move brings together complementary strengths in performance marketing.

(L-R) Zhengda “Z” Shen, Frank Zhang, Phil Kono, Phil Teeman
(L-R) Zhengda “Z” Shen, Frank Zhang, Phil Kono, Phil Teeman

Dentsu Aegis Network (DAN) China has "strategically aligned" Merkle with &c to create a "fully integrated offering across digital and performance media, data, analytics, CRM, marketing technology, and loyalty programs". The alignment is not considered a merger, clarified DAN.

Merkle China and &c will be "integrated" as equal partners, and managed by current leaders retaining their respective reporting lines. The combined agency will be named Merkle &c, with a total employee number of 800 housed in offices in Beijing, Shanghai, Nanjing and Guangzhou.

U.S.-headquartered Merkle expanded into China in September 2010 for business opportunities in customer relationship marketing initially, and then growing to add CRM consulting, data management, marketing technology and loyalty programs.

Launched in 2008 by Dentsu Inc, &c’s services include interactive marketing strategy, creative and design, media planning and buying, SEM, video marketing, ePR and social media, mobile, and e-commerce.

Frank Zhang, general manager of Merkle China, noted that the aligned entities will join forces in R&D and business development when facing clients. Commenting on the significance of the move, DAN China CEO Phil Teeman said in a press release that the network aims to become a "100% digital economy business" by 2020.

Source:
Campaign China
Tags

Related Articles

Just Published

2 hours ago

Apple tells children’s story to illustrate new feature

Real user appears in Taika Waititi-directed film.

2 hours ago

Annalect hires Accenture Song’s Lauren Walker as ...

Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.

23 hours ago

Campaign announces 2024 event calendar

From awards to conferences, roundtables, and workshops, we have a variety of events that will help you grow, connect, and shine in the industry. Explore our event calendar for 2024 and register now