Staff Reporters
Sep 20, 2019

Deliveroo appoints Initiative for global media

Interpublic shop won account after competitive pitch.

Deliveroo appoints Initiative for global media

IPG Mediabrands agency Initiative has won global media planning and buying duties for online food delivery company Deliveroo, following a competitive pitch managed by eBiquity.

Deliveroo operates in over 500 towns and cities including in Australia, Hong Kong, Singapore, Taiwan, the Netherlands, France, Belgium, Ireland, Spain, Italy, the UK, United Arab Emirates, and Kuwait. The global pitch excluded the UK.

The pitch was led out of the UK, but teams in Hong Kong, Singapore and Australia also took part, according to Initiative. The pitch kicked off in June.

“Deliveroo has transformed the way people enjoy food.” said Will Anstee, APAC president of Initiative. Initiative was selected for its differentiated positioning, he added.

Fiona Hampshire, Deliveroo APAC and Middle East marketing lead, said that with so many diverse markets, it’s important for the company to have a "strong, strategy-led partner".

Initiative’s appointment is effective in mid-October.

Related Articles

Just Published

5 hours ago

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.