IPG Mediabrands agency Initiative has won global media planning and buying duties for online food delivery company Deliveroo, following a competitive pitch managed by eBiquity.
Deliveroo operates in over 500 towns and cities including in Australia, Hong Kong, Singapore, Taiwan, the Netherlands, France, Belgium, Ireland, Spain, Italy, the UK, United Arab Emirates, and Kuwait. The global pitch excluded the UK.
The pitch was led out of the UK, but...
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