Launching today, the new look features a yellow sphere as part of the logo, which symbolises DDB’s Creative Circle platform, its position as a global network and its holistic approach to communications, according to director of global communications, Jeff Swystun, who also played a key role in the project.
“Like we find with our clients, brands are not static entities. We went through a process that we do with our clients, and that was very revealing. Basically, we’ve let our own brand remain static.”
The revamp also includes an enhanced online experience, with key DDB chiefs, including DDB global chairman and chief creative officer Bob Scarpelli, launching blogs, and a new interactive element which allows site users to dialogue with network execs.
The new brand is expected to be phased in over the next three months.
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