DDB Shanghai will develop the brand strategy and through-the-line activities including advertising, sales promotions and in-store development for Shanghai Volkswagen's latest model, to be launched next year.
The win comes on the back of the Lavida brand launch awarded to DDB China earlier this year.
Dick van Motman, president and CEO of DDB China Group, said: “I am delighted to be expanding our business with VW, DDB’s association with the Volkswagen brand goes back nearly 50 years, it is part of our heritage. We now have two assignments, with hopefully more to come.“
Shanghai Volkswagen, a joint-venture company with Volkswagen, handles many of Volkswagen leading brands including Lavida, Passat New Lingyu, Polo/Cross Polo, Touran and Santana.
A separate company, FAW-Volkswgen, last year hired Tribal DDB for a campaign targeting bloggers.
DDB holds the VW account in eight countries in Asia and 34 countries worldwide.
The win comes on the back of the Lavida brand launch awarded to DDB China earlier this year.
Dick van Motman, president and CEO of DDB China Group, said: “I am delighted to be expanding our business with VW, DDB’s association with the Volkswagen brand goes back nearly 50 years, it is part of our heritage. We now have two assignments, with hopefully more to come.“
Shanghai Volkswagen, a joint-venture company with Volkswagen, handles many of Volkswagen leading brands including Lavida, Passat New Lingyu, Polo/Cross Polo, Touran and Santana.
A separate company, FAW-Volkswgen, last year hired Tribal DDB for a campaign targeting bloggers.
DDB holds the VW account in eight countries in Asia and 34 countries worldwide.
