Jan 11, 2008

Cummings takes charge at Neo@Ogilvy

SINGAPORE - OgilvyOne Singapore has appointed Damien Cummings (pictured) to the newly created role of general manager of its digital media planning and buying unit, Neo@Ogilvy.

Cummings takes charge at Neo@Ogilvy
He will team up with the recently appointed lead consultant at OgilvyOne, Lucy McCabe, who joined from Rapp Collins at the beginning of the year.

The Australian will also take on the role of practice lead, digital consulting, reporting to OgilvyOne managing director, Chris Riley.

Cummings joins from Go Do, an Australian online travel company. His career to date includes stints at McKinsey & Company, Coca-Cola and mining services company Dyno Nobel.

Riley said: “With the rapid growth at Neo@Ogilvy, the need for great digital planning skills in media, search and email becomes ever more imperative to support OgilvyOne’s clients going forward. Bringing twelve years of experience in digital media, internet marketing and online strategy with him, Damien is a very strong addition to the management team for OgilvyOne."

Source:
Campaign Asia
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