The adtech industry today is effectively chasing coins into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or talking about shiny things like cookieless, which to date is more hope than strategy.
If we don’t address these issues quickly and effectively, the industry is in for a moment of reckoning. Collectively, we are not dealing with the long-term threats with combined, shared resources.
Advertising still provides the majority...
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