Pieter de Zwart
Sep 11, 2019

Consumer data concerns: Let’s admit there’s a problem

The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.

The adtech industry today is effectively chasing coins into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or talking about shiny things like cookieless, which to date is more hope than strategy.

If we don’t address these issues quickly and effectively, the industry is in for a moment of reckoning. Collectively, we are not dealing with the long-term threats with combined, shared resources.

Advertising still provides the majority...

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