Jun 18, 2004

'Colour' push for Twin Lotus brand

Toothpaste company Twin Lotus is banking on a 130 million baht (US$3.2 million) campaign to help dispel prejudice against its black-hued herbal formula, and broaden its customer base to include young urbanites.

It's an education campaign, telling people not to judge just by appearance, said managing director Piti Leelerdphun. A 60-second TVC that spearheads the campaign shows an African man helping to retrieve a balloon for a little girl. He does not harm her as her mother fears. This will eventually be cut to 15-second spots, and run to year-end. From the beginning, people have told us about their problems with the colour, and asked us...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
TripAdvisor picks Mother as global creative agency ahead of 20th anniversary
Premium
3 hours ago

TripAdvisor picks Mother as global creative agency ...

Mother replaces Joint on account.

Premium
I was scared to tell my employer I was depressed
Premium
3 hours ago

I was scared to tell my employer I was depressed

In the latest edition of Untold Stories, an agency employee recalls his struggle to get the help he needed with depression.

Premium
Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge
Premium
14 hours ago

Southeast Asian ecommerce spend will triple by ...

Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.

Premium
'Edward Robothands' finds acceptance in this Samsung Thailand film
Premium
14 hours ago

'Edward Robothands' finds acceptance in this ...

THE WORK: 'The Mechanic' for Samsung Electronics by Cheil Worldwide Thailand.