Coke airs TV-like Qoo commercial in supermarkets

The brand is using ActMedia's built-in motion sensor device AdVantage Channel to air a TV-formatted campaign to reach consumers when they are in a shopping mood and receptive to brand messages.

The campaign is running in ParkNShop and Wellcome, which have installed the motion sensors.

ActMedia managing director Barbara Leung said the company was targeting the medium at consumer goods advertisers. "In this slugggish economy, the channel is a cost-effective medium that can utilise the power of TVC to allow brands with a limited budget to use a TV format to promote their products," said Leung.