Clarion Events and Adhouse form joint venture

Clarion Events Asia, part of the global Clarion Events Group, and PT Adhouse Indonesia CIPTA have joined forces to launch PT Adhouse Clarion Events, a joint venture to attract more business events to Indonesia.

A local organiser, PT Adhouse Indonesia CIPTA runs six large-scale events including Indonesia Properti Expo (IPEX), the largest bi-annual property show in the country, which attracts some 260 exhibitors and 340,000 visitors during a 10-day period.

Clarion Events Asia managing director, Richard Ireland (pictured) said he hopes the new venture will allow the agency to position its global event brands in the fast-growing Indonesian market.

“The combination of Adhouse’s strong relationships and long history of successful events makes them an ideal partner with whom Clarion Events Asia can further its commitment to the region,” he said. “We are excited to be part of the country’s economic transformation efforts that will see this vibrant nation of 280 million become the fifth largest economy by 2030.”

Echoing these comments, Soedirman Zakaria, president director of Adhouse, said: “This new collaboration with Clarion Events Asia could not have come at a better time as Indonesia and its economy enters a new phase, fuelled by industry-led growth and the ambition to compete with the world’s leading economies.

"Clarion Events, with its global reach and diversified expertise into a number of industry-leading events, will open up profitable new avenues for our business and access to a new base of clients we are looking forward to cater to in Indonesia.”

PT ACE also plans to introduce a number of B2B conferences and large-scale exhibitions over the course of the next two years. Ireland added: “We look forward to complement Adhouse’s offer to the real estate industry and other market segments with cutting edge content and international expertise from around the world, so that we may help to shine a brighter spotlight on the attractive opportunities available in Indonesia for international investors.”