Ad Nut
May 13, 2015

Chobani presents a different take on the idea that dirt is good

From the US: 'Love this life' for Chobani yogurt by Opperman Weiss New York

Chobani presents a different take on the idea that dirt is good

This is a lovely, picturesque film where a lovely family has gotten seriously muddy chasing down a wayward calf. It sure seems like another of Unilever's famous 'Dirt is good' ads, until the end where we find out it's actually advertising yogurt. So...mud is wholesome and healthy, just like Chobani yogurt. I guess?

Campaign US has the details.


Related Articles

Just Published

4 hours ago

Deliveroo reviews global ad account after shift in ...

Thea Rogers has taken over from Inés Ures to lead marketing.

5 hours ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

12 hours ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

15 hours ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.