Ad Nut
May 13, 2015

Chobani presents a different take on the idea that dirt is good

From the US: 'Love this life' for Chobani yogurt by Opperman Weiss New York

Chobani presents a different take on the idea that dirt is good

This is a lovely, picturesque film where a lovely family has gotten seriously muddy chasing down a wayward calf. It sure seems like another of Unilever's famous 'Dirt is good' ads, until the end where we find out it's actually advertising yogurt. So...mud is wholesome and healthy, just like Chobani yogurt. I guess?

Campaign US has the details.

 

Related Articles

Just Published

7 hours ago

Should brands continue to take a stance in Asia's ...

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

8 hours ago

Women Leading Change Awards 2022: Call for entries

Get started now on your entries for the sixth-annual awards honouring business leaders, change-makers, trailblazers, and rising stars. The early-bird deadline is February 25.

8 hours ago

WFA offers guide for DEI-conscious media planning ...

DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.

9 hours ago

Let’s move beyond the simplistic ‘business case’ ...

There’s far more at stake here and leaders need to demonstrate they know the importance of moving beyond mandates, says the CEO of PHD India.