Ad Nut
May 13, 2015

Chobani presents a different take on the idea that dirt is good

From the US: 'Love this life' for Chobani yogurt by Opperman Weiss New York

Chobani presents a different take on the idea that dirt is good

This is a lovely, picturesque film where a lovely family has gotten seriously muddy chasing down a wayward calf. It sure seems like another of Unilever's famous 'Dirt is good' ads, until the end where we find out it's actually advertising yogurt. So...mud is wholesome and healthy, just like Chobani yogurt. I guess?

Campaign US has the details.


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