Jenny Chan 陳詠欣
Oct 26, 2018

China accounts for a third of global ad-funded video market

TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.

Top of the Charts provides a quick, mostly visual summary of a new piece of relevant research.

Report WARC Data Global Ad Trends, Over-the-top OTT report

Methodology Forecasts based on data from Digital TV Research in 138 countries calculated to a fixed dollar rate. 

Key takeaways 

  • China is expected to overtake the US to become the world's largest AVOD...

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