Perhaps taking a page from Volvo Trucks, Ambuja Cement has brought in a well-known performer to 'demonstrate' its product attributes: Great Khali, a former WWE (World Wrestling Entertainment) performer (born in Dhiraina, Himachal Pradesh), who measures 2.16 metres (7 ft 1 in) tall.
A non-subtitled version of the ad has more than 1 million views.
CREDITS
Director: Ayappa
Executive Producer: Anand Menon
Producer: Milin Shah
Agency: Publicis, Mumbai
Agency team: Bobby Pawar, Jigar Fernandes, Jignesh Maru, Ganesh Iyer, Chandan Jha, Ankul Singh
Line Producer (Mumbai): Mrinal Chodankar
Production Manager: Rajesh Margaj
Line Producer (Delhi): Kaushik Guha, Shailendra Kaushik, Lalit Malik
Dop: Vikash Nowlakha
1st AC - Srinivas Achary
Production Designer - Mustufa Stationwala
1st ad: Karan Tejpal
DA: Mandakini Menon
Ad's - Shruti Srivastava & Akshay De
Asst Producer - Alok Potnis
Costumes: Abhilasha Sharma
Makeup - Rohini Foregard
Casting: Sumit & Bhavna
Stunt Team - Parvez Shaikh, Riyaz Shaikh, Vinit
Editor: Prakash Kurup
VFX House: Metropolitana (Spain)
Music: Sameeruddin
Sound Engineer: Kenneth Basumatari
Post: Daniel Fernandes
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