In our latest issue, learn about how planners and brands are using creativity to fuel their events including breaking conventional rules of storytelling, using venues beyond their physical spaces, considering data and tech as enablers of creativity, and the "localisation" of creative concepts in China.
In a World Cup special, learn about the creative ways brands are leveraging sporting events beyond sponsorship. We also touch on China’s increasing presence in this year’s World Cup and what it means for the rest of the region.
In our annual Convention & Exhibition Report, we cover the news and updates from centres in the region including Hong Kong Convention and Exhibition Centre and Kyoto International Conference Centre. New tech, new programmes, new teams – we have the scoop.
Moving on to our Big Interview segment, we sit down with Paul Lu, events director at Intel China, to learn about how the tech giant uses events as a means to fulfil “brand promise” and how he deals with increasing cost pressures.