Staff Writer
Jul 9, 2018

CEI’s June/July issue is out

Why creativity is at the forefront of the region's events industry.

CEI’s June/July issue is out

In our latest issue, learn about how planners and brands are using creativity to fuel their events including breaking conventional rules of storytelling, using venues beyond their physical spaces, considering data and tech as enablers of creativity, and the "localisation" of creative concepts in China.

In a World Cup special, learn about the creative ways brands are leveraging sporting events beyond sponsorship. We also touch on China’s increasing presence in this year’s World Cup and what it means for the rest of the region.

In our annual Convention & Exhibition Report, we cover the news and updates from centres in the region including Hong Kong Convention and Exhibition Centre and Kyoto International Conference Centre. New tech, new programmes, new teams – we have the scoop.

Moving on to our Big Interview segment, we sit down with Paul Lu, events director at Intel China, to learn about how the tech giant uses events as a means to fulfil “brand promise” and how he deals with increasing cost pressures.

Access the issue here and subscribe to our thrice-weekly newsletter here

Source:
CEI
Tags

Related Articles

Just Published

14 hours ago

Tech Bites: Week of October 3, 2022

News from Maxis, Twilio, Dentsu and more.

14 hours ago

Coca-Cola sponsors COP27: Buying its way into ESG ...

SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?

15 hours ago

Women to Watch 2022: Haylie Craig, Colenso BBDO

As a seasoned creative, Craig is a fierce advocate for bold, inclusive work for the betterment of others—particularly those in the queer community.

19 hours ago

Cadbury Celebrations illuminates a hawker's Diwali

Watch the film conceptualised by Ogilvy here.