Good news: Our April/May issue is out! In this issue, learn about how planners are using innovative new ways to customise experiences, how to responsibly collect data and use it to improve engagement, how destination marketing is capturing the imagination of delegates, and get an exclusive insight into Singapore's most creative meetings space.
In our cover story, we explore a larger theme of event personalisation and the tools you’ll need to execute that including RFID bracelets, personality assessments, projection mapping, and facial recognition software. We also analyse the rise of live-streaming at events, a trend that most corporate planners are keeping a close eye on.
In a special feature this issue, we dive deep into the complex world of data. Our two-part analysis covers the bare essentials (what is data and how do you collect it?) as well as the legal ramifications of collecting data amidst privacy concerns. We also attempt to answer the ever-pertinent question: What do you do with the data you’ve collected?