Ad Nut
Dec 8, 2017

Cathay Pacific sells lai see envelopes made from recycled uniforms

Proceeds from sales of the fabric lucky-money envelopes go to a Hong Kong charity. But will they make you love the brand more?

It seems a bit early to think about Chinese New Year, but credit to Cathay Pacific and McCann Worldgroup Hong Kong for thinking ahead. The airline is now selling what it calls Well Travelled Lai See packets lucky-money envelopes created from retired, landfill-destined uniforms rather than from paper. 

Cathay Pacific claims without citing a source that Hong Kongers exchange 320 million paper lai see packets each year, while just 2...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Day 4 Live Cannes lowdown: Havas, influencers and hangovers
Premium
53 minutes ago

Day 4 Live Cannes lowdown: Havas, influencers and ...

As the festival inches to a close, our editors discussed a few issues that have surfaced so far this year.

Premium
Innovation winners: Cannes Lions 2018
Premium
1 hour ago

Innovation winners: Cannes Lions 2018

India takes sole award for APAC in tiny category of six winners.

Premium
Media winners: Cannes Lions 2018
Premium
2 hours ago

Media winners: Cannes Lions 2018

Of 85 gongs awards, APAC wins 15, with one Gold and a plethora of Bronze.

Premium
Young Lions winners: Cannes 2018
Premium
2 hours ago

Young Lions winners: Cannes 2018

China put Asia on the map, winning one of three competitions.