Sep 4, 2006

Carlsberg introduces ginseng variant

Carlsberg Singapore has introduced a ginseng-flavoured stout, Danish Royal Stout Ginseng (DRS Ginseng), following its launch in Malaysia.

360 Communications created the product campaign for the launch, which includes print and POS materials. The stout is being distributed in NTUC Fairprice supermarkets and neighbourhood coffee shops and food centres at a retail price of S$3.90 (US$2.50) per can.

The idea of a ginseng formulation spawned from findings in focus groups in Singapore, which identified ginseng as the most beneficial supplement for wellness and vitality.

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