
How many marketing staff does ESPN have in Asia?
ESPN has seven marketing staff in Singapore, one each in Hong Kong and
China, three in Taiwan and nine in India.
What are the responsibilities of ESPN's marketing staff?
Manage the brands ESPN and Star Sports channels, which are
consumer-focused, and the corporate brand ESPN Star Sports, which is
more trade-focused.
Event management and promotion of the in-house programming like Tiger
World 5s, X Games and CGU. Promote tune-in to key programmes, such as US
Open tennis, NBA. Work with the company's cable platforms to drive
subscription to its channels.
How does a candidate go about getting hired by ESPN?
Watch out for ads in the Straits Times recruitment section or log onto
espnstar.com. As well as relevant experience, a love of sport is a big
plus.
Is there an opportunity to move between departments or offices?
There have been some transfers to other offices such as Hong Kong and
Beijing, and also to ESPN in New York. However, as production is done
out of Singapore, these positions are relatively static.
What are the perks of the job?
A chance to watch sport, travel opportunities to events. Recently some
production/marcom staff returned from filming Wimbledon and the X Games
in Barcelona.
What's the average working week for ESPN's marketing team?
Eight days a week, as the company claims.
How often do ESPN marketing staff travel in a year and to where?
There's someone on the road every week, or at least it feels that
way.
Staff travel to China, Thailand, Malaysia, India, the Philippines,
Taiwan and Korea often and also go to major events like the US Open
tennis (New YorK); X Games (Philadelphia); or an NBA All Star game
(Washington).
Where do ESPN staff hang out?
Bisous wine bar - aka "the locker room". Or find ESPN staff at the
nearest cricket pitch, or curled up in front of the TV ... watching ESPN
or Star Sports.