Cancer survivor Mark strips down for testicular cancer awareness

The project is a collaboration between digital companies Hard Citizen, Secret Location and ad agency John St. Toronto. Stanfield’s, an apparel company based in Canada, is also involved.

Cancer survivor Mark has pledged to wear nothing but his underwear for 25 days at home, in front of four cameras steaming live at Guyathome.com.

Fans can watch him entertain visitors, do yoga, take music lessons, comment on his itinerary over the next 25 days and vote in a poll currently asking “What footwear should The Guy wear today?”. He is also open to answer any questions about testicular cancer.

For every Facebook ‘like’, Stanfield’s will donate $1 to the cancer fund. The project has so far collected $5,757 and the goal is to reach $25,000. There are also weekly donation challenges which will see Mark wax his chest or get a tattoo if the goal is met.

Mark will put on a new pair of Stanfield’s underwear everyday. Fans can also submit photo on their worst pair of underpants to win new ones from Stanfield’s.