Burson, Fleishman-Hillard triumph at Asian PR Awards

At a record turnout at the Asian PR Awards 2000 in Hong Kong late

last month, Burson-Marsteller and Fleishman-Hillard Hong Kong took the

year's top accolades.

Burson-Marsteller was named Asian Network of the Year, while

Fleishman-Hillard took the Consultancy of the Year title home.

This year also marked the end of the domination of Ogilvy PR at the

awards.

Ogilvy had led the table on overall award wins for the past two years,

but this year, rival Shandwick scooped top place with two straight wins

and two honourable mentions.

Newell PR's two-year domination of the technology category was also

broken.

Hill & Knowlton Hong Kong took the top accolade with a campaign for

Internet marketing company beenz Greater China.

Despite the changes, the awards continue to be dominated by the regional

forces of Shandwick and Ogilvy PR.

Also emerging strongly this year was Burson-Marsteller, which ascended

the charts with two awards.

Main results:

- Community Relations Campaign of the Year

Ogilvy PR/Mission Impossible - Nokia

- Best Use of an Event in a PR Strategy

MillerShandwick Technologies/ Hewlett-Packard

- Best Public Affairs Campaign

Merit/Burson-Marsteller/Korean Beer Industry

- Best Product Marketing Campaign

Turner International Networks Asia Inc, Turner International India - Get

Tooned India

- Technology Campaign of the Year

Hill & Knowlton Hong Kong/Beenz Greater China - The Web's Currency as an

Asian Internet Standard

- Healthcare Campaign of the Year

Grey Healthcare Hong Kong/Xenical

- Communicator of the Year

Zhu Rongji, prime minister, People's Republic of China

- Special Award

Cathy Freeman, Olympic medallist, Sydney Olympic Games 2000

- Young Communicator of the Year

Le Minh Phuong, Pubcom Public Relations, Vietnam

- Asian Network of the Year

Burson-Marsteller

- Consultancy of the Year

Fleishman-Hillard Hong Kong

- Only the top winners have been listed here. For a full list of all

results, see the November 30 and December 11 editions of Asian PR News,

a sister publication to MEDIA.

Asian PR News is available only by paid subscription. Contact Ms Iris

Tang at (852) 2577 2628 or email [email protected] for details.