Burnett tops Citra Pariwara awards

Leo Burnett Kreasindo Indonesia bagged the Adhi Prima Citra

Pariwara Award (best of the best), in addition to winning another three

'best' awards, 11 golds, five silvers and one bronze trophies.

The Adhi Citra Pariwara trophy was won for the Tawuran Musik Levi's

outdoor poster titled "Gigi"("Teeth"), part of a series of ads created

for the 1999 Levi's Music Brawl.

The campaign was also awarded the best of print title and two other

golds.

"Our creative work is a result of human/consumer insight based on

Indonesian culture with a global working standard," said Burnett

Kreasindo creative director Gandhi Suryoto.

According to Burnett Kreasindo CEO Berndt Soderbum, the agency's wins

this year confirmed the "standard expertise" of its staff as the awards

were spread out over several clients and campaigns.

"It is not a gift from heaven, it is the fruit of our three-year planned

strategy implemented across the company," he said.