Nov 24, 2000

BRIEFINGS: Starcom wins Dockers media job

Starcom Motive has grabbed the centralised pounds 10 million (about

USdollars 14 million) pan-European media planning account for Dockers

pants following a shootout against the UK incumbent, Media Planning.



The task will involve working on the Levi Strauss-owned brand alongside

local agencies, which will continue to handle media buying on a

country-by-country basis.



BRIEFINGS: Starcom wins Dockers media job

Starcom Motive has grabbed the centralised pounds 10 million (about

USdollars 14 million) pan-European media planning account for Dockers

pants following a shootout against the UK incumbent, Media Planning.



The task will involve working on the Levi Strauss-owned brand alongside

local agencies, which will continue to handle media buying on a

country-by-country basis.



Source:
Campaign Asia
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