Kim Benjamin
Sep 28, 2015

Brands pour money into food safety

As brands get called out for food that doesn’t make the grade, firms in Asia must improve processes to win confidence.

Safety woes: Supply-chain issues drew McDonald’s heat in China, prompting a local-sourcing policy in India

Food safety has rarely been out of the headlines in the last year across Asia, but for all the wrong reasons. Nestlé-owned Maggi came under fire in India earlier this year after regulators found packets of its noodles contained excess amounts of lead. Fast-food chains such as McDonald’s and Yum Brands were also the subject of food-safety concerns in 2014 in China, having taken deliveries from a supplier using tainted meat. 

In the...

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