Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 22, 2004
Branding: Swensen's invests in Thai facelift
BANGKOK: Premium ice-cream brand Swensen's is spending 100 million baht (US$2.4 million) on refurbishing its stores to add teens to its existing family market, and strengthen its leadership in the 1.5 billion baht segment.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(1).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
The Information
27 minutes ago
Agency Report Card 2024: Dentsu Media
31 minutes ago
Agency Report Cards 2024: We grade 25 APAC networks
Just Published
The Information
27 minutes ago
Agency Report Card 2024: Dentsu Media
Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
31 minutes ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
1 hour ago
Google enhances ads portfolio with new AI-powered ...
The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.
2 hours ago
GroupM tells staff about redundancies as restructure...
Employees being informed this week about roles at risk of redundancy.