Brand actions that drive consumers mad
HONG KONG - If consumers reward brands for being authentic, what do they punish them for? In other words, what brand behaviours are most likely to cause people to see red?
by Jenny Chan 陳詠欣
HONG KONG - If consumers reward brands for being authentic, what do they punish them for? In other words, what brand behaviours are most likely to cause people to see red?
by Jenny Chan 陳詠欣