Behl will be responsible for handling corporate branding initiatives of the newly-formed holding company group Anil Dhirubhai Amb-ani Enterprises.
"It is a much more challenging role (than I had at Nokia)," said Behl. "I will be in a position to influence the entire value chain right from creation of the content to creating the entire experience."
Prior to joining Nokia, Behl was with Hindustan Lever, where he was the marketing manager for household care. He joined Nokia in April 2004, when the brand was under fire from a plethora of new cellphone rivals such as Korean giants LG and Samsung.
"It is a much more challenging role (than I had at Nokia)," said Behl. "I will be in a position to influence the entire value chain right from creation of the content to creating the entire experience."
Prior to joining Nokia, Behl was with Hindustan Lever, where he was the marketing manager for household care. He joined Nokia in April 2004, when the brand was under fire from a plethora of new cellphone rivals such as Korean giants LG and Samsung.
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