At Shanghai Fashion Week, satellite events shine

Fringe events and showrooms act as the commercial backbone of the fashion show.

A model presents a creation from the

Shanghai Fashion Week SFW is still catching up with The Big FourNew York, Paris, London and Milanin both glamour and and its revenue impact, based on a comparison of media buzz generated from the respective fashion shows.

Behind the scenes, however, the increasing number of buyers and transaction volume reflect the growing clout of the trade show since its launch in 2003. Growing affluence has increased the demand for luxury items while the...

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