Ad Nut
Aug 7, 2015

Arby's embraces nemesis Jon Stewart upon his farewell

From the US: 'Arby's last sandwich' and 'Arby's to Jon Stewart: Thank You for Being a Friend'

Arby's embraces nemesis Jon Stewart upon his farewell

When your brand is a distant "also-ran" in the fast-food game, you really have nothing to lose, and attention from a comedian/cultural force like The Daily Show's Jon Stewart—even the most negative attention imaginable—is an opportunity.

Stewart, who is ending his long hosting run this week, made a years-long running gag out of criticizing Arby's—with most of the jokes calling into question the origins of the brand's meats and insinuating that its foods cause illness.

Kudos to the brand (and undoubtedly its agency advisors) for making the most of Stewart's '#JonVoyage' this week by airing a TVC (first video below) and contributing a video thatran on the show during Stewart's final week (second video below). 

Related Articles

Just Published

17 minutes ago

SEC Newgate plans privatisation, eyes APAC acquisition

The PR agency has announced plans to de-list from the stock market and form a new company backed by private equity investment.

2 days ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

2 days ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

2 days ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.