Nikki Wicks
Aug 25, 2015

APD Singapore hires GM, performance-marketing head

SINGAPORE - APD has appointed two senior executives, with Lisa Walton joining as general manager from Dentsu Mobius and John Matthews moving from Australia to head up the company’s performance marketing offering across Asia.

L-R: Matthews, Wilson, Walton
L-R: Matthews, Wilson, Walton

APD Singapore CEO Tobias Wilson said the agency is targeting significant growth over the next 12 months.

“Our key focus for the next 12 months is to grow exponentially by executing business-changing digital strategies,” he said. “Delivered by the best talent, to clients who realise the true potential of digital doesn’t lie in impressions.”

Walton joins APD from digital and social media agency Dentsu Mobius, where she was group head of planning across clients, including Singapore Airlines, Mondelez, ANZ Bank, and ESPN. 

Meanwhile, Matthews has been named as CEO of APD’s performance marketing division in Asia, with a brief to grow the company’s suite of customer acquisition channels in the region. Matthews has relocated to Singapore from Sydney, where he ran APD’s performance marketing business in Australia since its inception 12 years ago.

Commenting on Matthew’s joining the Singapore team, the company said performance marketing represented a tremendous opportunity in Asia and the agency had already began securing business with new clients in the region.



Related Articles

Just Published

12 minutes ago

UM unveils ‘Futureproof’ positioning

IPG media agency to prize speed, diversity and ethics.

16 minutes ago

Industry’s gender equality progress ‘not fast ...

The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.

18 hours ago

Mid-level female creatives don't feel 'heard'

This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.