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Mar 10, 2010

AME: OMD Worldwide CEO, Mainardo de Nardis, on 'The Digital Inflection Point'

SHANGHAI - Mainardo de Nardis, chief executive officer of OMD Worldwide, is telling his audience to embrace changes in the global digital landscape or risk losing relevance during his session at this year's Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March in Shanghai.

Mainardo de Nardis CEO OMD Worldwide
Mainardo de Nardis CEO OMD Worldwide
'The Digital Inflection Point' is a look at where the global digital landscape is going over the next two to three years and how that will continue to shape and change the fundamental principles of consumer engagement.

Andy Grove, co-founder of Intel, famously talks about the 'Strategic Inflection Point' of any business - the point at which a business has to fundamentally change in order to grow, or risk becoming obsolete.

According to de Nardis, the rapid evolution of digital platforms and consumer behaviour is causing a similar inflection point for marketers. We need to fundamentally embrace this in all aspects of consumer engagement or risk losing relevance and, ultimately, market share.

Mainardo de Nardis, the man at the helm of OMD Worldwide has over 25 years' experience in marketing services. He started his career in 1980 working in client services in Italy and later co-founded Milan-based advertising agency, Alberto Cremona, in 1985.

In 1987, de Nardis moved from advertising to become vice-chairman and partner of independent media agency, Medianetwork, in Milan. The company merged with London-based CIA in 1993 when de Nardis moved to the UK as CEO of the merged business for Europe, Middle East and Africa.

Four years later, he joined the board of CIA's parent company, Tempus Group, and went on to succeed the founder, Chris Ingram, as CEO of CIA Worldwide the following year. Following the acquisition of Tempus by the WPP Group in late 2001, de Nardis became CEO of the newly formed MEC.

In late 2005, de Nardis left MEC after 18 years under three different ownerships to become CEO of Aegis Media Worldwide. He moved from London to New York in March last year to take on his current role as CEO of OMD Worldwide. OMD has more than 140 offices in 80 countries.

Click here for a list of other confirmed speakers and their topics.

The AME is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness.

Campaign China

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