Ella Fitzsimmons
Jul 9, 2008

Air China selects Ogilvy PR to help raise profile

BEIJING - Air China has handed its PR account to Ogilvy, following a pitch reported to have included four other international agencies.

Air China selects Ogilvy PR to help raise profile

The 12-month account, running from June 2008, is aimed at raising the airline’s profile and brand through communications - a job previously done in-house.

The news comes at a turbulent time for the carrier, which recently launched the first direct flight from Beijing to Taipei. Air China is facing challenges both from rising fuel prices and a slowdown in growth of national China flights.

The carrier’s bid to take over competitor China Eastern, of which it is the largest minority shareholder, was rejected earlier this year, though it scuppered a potential partnership between China Eastern and Singapore Airlines.


Air China has expressed interest in other local acquisitions, with the aim of turning Shanghai into a major regional air hub.

Source:
Campaign Asia
Tags

Related Articles

Just Published

14 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

15 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

17 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

17 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.