Lauren Arena
Feb 12, 2018

AI will help us reach our creative potential: Google

Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.

Miguel de Andres-Clavera

Combining art and science is something Miguel de Andres-Clavera does on a daily basis. In his creative lab at Google’s APAC headquarters in Singapore, he works with organisations to push the limits of technology and tell meaningful brand stories that have a real-life impact.

In doing, he says, brands must be willing to stretch and test their imagination because “we can’t solve problems with the same mind-set that created them”.

How will...

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