Not a network prone to making drastic changes from year to year, BBDO is nonetheless working to meet the challenges all the large creative networks face. Is it doing enough to change without losing touch with its big-idea legacy?
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A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
Parent company Vivendi says move would “unleash the development potential” of the brand.
Antonis Kocheilas takes up newly created role.
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