Staff Reporters
Mar 19, 2020

Agency Report Card 2019: BBDO

Not a network prone to making drastic changes from year to year, BBDO is nonetheless working to meet the challenges all the large creative networks face. Is it doing enough to change without losing touch with its big-idea legacy?

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BBDO's APAC leader Jean-Paul Burge has a clear-eyed view of the challenges facing a large creative agency network: The replacement of long-term retainer relationships with project-based engagements, c

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