Staff Reporters
Mar 19, 2018

Agency Report Card 2017: Cheil

We assess Cheil's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

The past 12 months have not been Cheil’s best, with Asia-Pacific revenue dipping by 0.3%. While the agency is technically a worldwide network, Asia-Pacific remains its most important region, accounting for almost 59% of total revenue. Of that, South Korea accounted for 47% and China 34%, although China revenue declined.

On a more positive note, year-on-year revenue rose 32% in India and 18% across Southeast Asia. Cheil is still very much a Korean agency rather...

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