Staff Reporters
Nov 11, 2021

Agency Asia Media group to liquidate several assets

Publisher hopes esports.studio and other domain names will generate interest from big brands at auction on November 29.

Images provided by Agency Asia publisher Richard Henderson show his hopes about brands that may want the esports.studio domain
Images provided by Agency Asia publisher Richard Henderson show his hopes about brands that may want the esports.studio domain

Singsapore-based publishing group Agency Asia Media has ceased trading, a "casualty of the treacherous seas brought by Covid", according to Richard Henderson, editor-in-chief and publisher.

The group has opted to liquidate a bundle of its holdings, including several domain names, with esports.studio, esportsbet.asia and agency.asia among them.

Agency Asia Magazine will also be auctioned, complete with existing editorial content and social media.

The assets will be auctioned online on November 29. Registrations to view the auction details can be made at www.esports.studio.

Henderson is hoping the domains will capture interest from global brands. "It leads to one brand owning the www.esports.studio, a blank canvas for a big brand to create a strong identity,” he said.

Source:
Campaign Asia

Just Published

4 hours ago

Weirdness is a superpower and hyperfemininity is ...

EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.

4 hours ago

FTLife Insurance rebrands, launches new identity ...

Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.

4 hours ago

Asia-Pacific Power List 2024: Grace Zhu, Mondelez

Steering the marketing team at Mondelez, Zhu has successfully led business growth and brand transformation for brands such as Oreo and Stride in China.

5 hours ago

From rosé to revelations: The top PR trends ...

A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.