ADWATCH: Singapore - The industry analysis of advertisement recall

Q: which of the following Singapore advertisements have you seen or
heard of recently?
    Account                           Agency/TV buyer                 %
1   McDonald's Restaurant             Leo Burnett/Starcom            93
1   Pizza Hut                         BBDO/MindShare                 93
3   KFC                               BBDO Malaysia/MindShare        90
4   Courts                            DDB/OMD                        87
5   UOB Visa Mini Credit Card         BBDO/OMD                       77
6   Marigold Peel Fresh Juice         10am/OMD                       77
7   Yun Nam Hair Care Centre          In-house/In-house              76
8   Mitsubishi Electric               Chuo Senko/Chuo Senko          73
9   Dove Moisture Cream Shampoo/
    Conditioner                       Ogilvy & Mather/MindShare      72
10   Fisherman's Friend Lozenges       Pathfinder Advertising/Carat   68
11   Hewlett Packard                   Goodby, Silverstein,
                                      Partners/ZenithOptimedia       61
12   Singapore Press Holdings          In-house/In-house              59
13   Chinese & Japanese Garden
    (Lantern Fantasy)                 MediaCorp/MediaCorp            59
14   Walls Selection Ice Cream (Tub)   McCann-Erickson/MindShare      58
15   Sharp Aquos LCD CTV               Dentsu Inc Kansai/
                                      Hakuhodo Singapore             57
16   Health Promotion Board
    (Body Mass Index Formula)         Cread/Cread                    55
17   Ministry Of Manpower              Dentsu Youong & Rubicam/
                                      Mediaedge:cia                  54
18   Ministry Of Community
    Development And Sports            Draft/Initiative               51
19   Olay Total Effects Moisturiser    Saatchi & Saatchi Malaysia/
                                      ZenithOptimedia                49
20   Caltex Star Mart                  McCann-Erickson/
                                      Mediaedge:cia                  47
Adwatch research was conducted last month as part of AsiaBUS, a monthly
omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388.
OMD provided the list of television commercials for the research -
Susanna Lam: 852-2911-1668.