Banking remained the top-spending industry in September, as it did in the same month in 2008. The sector spent 15 per cent less than it did a year earlier. Cosmetics and food industries rank second and third respectively, recording an increase of 41 per cent and 26 per cent.
The largest increase in adspend was in the beverage category with a rise of 63 per cent, while toiletries saw a 22 per cent increase and pharmaceuticals saw 15 per cent.
Television advertising was still the dominant medium with a market share of 35 per cent, followed by newspapers and magazines with 31 per cent and 15 per cent respectively.
Toiletries brand Lion was the highest spending advertiser, increasing spend by more than 400 per cent compared to September 2008.