HONG KONG - Adidas has kicked off the second leg of its 'Predator vs F50' campaign in the city, launching a scouting drive that will select eight footballers to play alongside global superstars at a June event in Spain.
The drive launched at adidas flagship store in the Tsim Sha Tsui shopping district, and featured Hong Kong footballer Peter Man and Kwan-yee Lo, along with local celebrities Jan Lamb and Edmond Leung.
The current phase follows the launch of the global campaign in January of this year. Locally, Octagon handled event management and PR, while TBWA and Carat handled creative and media.
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