In this female-targeted microsite for Rebel Sport Super 14, viewers can click on the avatars of notable rugby players and watch as they swap athletic jerseys.
Users can download personalised posters to keep their favorite rugby players as pin-up boys.
Users can download personalised posters to keep their favorite rugby players as pin-up boys.
Credits:
Project Jersey Swap
Client adidas
Creative agency TBWA\Whybin
Executive creative director Andy Blood
Creative director Guy Roberts
Creative Corey Chalmers
Account director Rhys Sinnott
Account manager Blake Crosbie
Exposure Online
