SINGAPORE - Acer Computers has decided to remain with incumbent Ace Dayton, following a recent review involving several agencies.
It is believed that at least four agencies presented credentials, including Vibes Communications, Saatchi and Saatchi Lab. Sarah Lee, marcom executive for Acer Singapore, said that Acer had spoken to agencies as part of a “regular practice to assess the market value [of agencies]”.
However the computer manufacturer would not be shifting its account out of incumbent Ace Dayton, she added.
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