May 16, 2007

Acer Computers stays with Ace Dayton in Singapore

SINGAPORE - Acer Computers has decided to remain with incumbent Ace Dayton, following a recent review involving several agencies.

Acer Computers stays with Ace Dayton in Singapore

It is believed that at least four agencies presented credentials, including Vibes Communications, Saatchi and Saatchi Lab. Sarah Lee, marcom executive for Acer Singapore, said that Acer had spoken to agencies as part of a “regular practice to assess the market value [of agencies]”.

However the computer manufacturer would not be shifting its account out of incumbent Ace Dayton, she added.

Source:
Campaign Asia
Tags

Related Articles

Just Published

3 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

5 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

6 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

6 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.