Jenny Chan 陳詠欣
May 13, 2014

A wild frontier: How to play the Chinese mobile-game market

SHENZHEN - Why are Chinese gamers spending so much money on avatar upgrades and virtual weapons? The middle kingdom's mobile-game market is moving towards a more sophisticated state of play in 2014, so developer-brands wishing to unlock the next level of success must figure out how and why Chinese gamers differ from their western counterparts.

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