EZ-Link appointed A Kiss Inc to produce its first integrated advertising push with a brief to introduce a new international EZ-Link service.
Singapore’s Land Transport Authority launched EZ-Link in 2001, and there are now more than eight million cards in circulation. They are used on trains, buses, as an identity card for students and, increasingly, in retail outlets such as McDonald’s.
The brand is the first client for integrated communications agency A Kiss Inc, which launched in March by founding partners Rosalind Lim and Patricia Chui.
Lim was formerly group director, Asia-Pacific, for Hill & Knowlton, working on Nokia, BT and Microsoft, before joining Edelman as Asia-Pacific VP to run the Ericsson business. Chui ran her own PR firm, Bentley, before selling to Porter Novelli. She has also done stints at both Ogilvy & Mather and BBDO in account servicing.
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