Staff Reporters
Nov 10, 2021

40 Under 40 2021: Rohan Mehta, Kinnect

The entrepreneurial Mehta built and sold one of India’s most successful independent digital agencies through a decade of continuous learning, scouting great talent and knowing his numbers.

40 Under 40 2021: Rohan Mehta, Kinnect
Proven performers with plentiful potential in the APAC marcomms industry

Rohan Mehta

Founder and CEO

Building a successful digital agency from scratch in a highly competitive market like India requires many talents. Scaling it from a team of two to more than 350 employees across three cities in 10 years before acquisition requires even more. But Rohan Mehta is multi-skilled, and colleagues credit him with three key qualities that have served as the backbone for success.  

The first is a dogged insistence on learning and mastering aspects of digital marketing not yet understood, which kept Kinnect in step with ever-changing digital trends. Mehta not only prides himself on this, but made it a core company value, embodied in ‘KinnectEdge’ training programmes to continually upskill ‘Kinnectors’. This year, his agency conducted 86 creative and 25 media-specific training sessions. Mehta also developed a hands-on digital training curriculum with the Indian Institute of Digital Education (IIDE), building an industry talent pool in the process.

This brings us to Mehta’s second skill: his eye for talent and his heart for nurturing. Colleagues say he is a talent scout, always on the hunt for undiscovered potential that only needs the right tools and support. By fostering honest communication, encouraging idea sharing, keeping an open-door policy and continuing to lead by example with a hands-on approach, Mehta provides such support. Keen to create an open, inclusive culture that can be a force for good, Mehta encourages a series of employee-driven programmes such as #KinnectorsGiveBack to serve the underprivileged, #GetALife to support physical and mental well-being and #KinnectPRIDE to encourage Kinnectors who identify with the LGBTQ+ community to take pride in who they are.

Finally, the third ace up Mehta’s sleeve is his business acumen and sharp sense of numbers, which have strengthened Kinnect’s bottom line through the pandemic. He’s personally involved in pitching for and acquiring recession-proof clients such as TikTok, Amazon and Disney+ Hotstar while bringing in new retainers from existing clients. Boasting a client retention rate of 86% over the past year, Mehta can revel in the fact that total billed revenue of Kinnect increased 34% in that time.

But Mehta’s biggest achievement of the past year was to bring Kinnect under the umbrella of the FCB Group, thus transitioning his agency into the big leagues. Little wonder he’s also been elected to the executive committee of the Advertising Agencies Association of India (AAAI).

Proven performers with plentiful potential in the APAC marcomms industry


Related Articles

Just Published

59 minutes ago

Two-thirds of marketers say media agencies lack the ...

In addition, nearly 70% of APAC marketers say they will consider bringing all media investment in-house, according to research from Kepler.

1 hour ago

How China's marketing community sees the metaverse

Campaign China asked Gen Z creatives and senior marketing and branding experts to discuss how they view the present and future of the metaverse in the China market?

1 hour ago

Is adland in APAC ready to roll on sustainable ...

With plans evolving on building a localised version of Ad Net Zero, brands and agencies in the region are doubling down on their sustainability commitments, but are racing to keep up with peers in Europe and North America.

1 hour ago

Campaign asks: What business practices should we ...

We want your suggestions on topics that would be helpful for us to delve into next year, as well as business or people practices that warrant exploration.