Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Private recharge services'

To shield customers from harassment, Vodafone created a way for users to recharge their mobile accounts, without sharing their mobile numbers with retailers.

2018 Cannes contenders: 'Private recharge services'
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Private recharge services
Brand: Vodafone India

Nominated by:

Haruna McWilliams, VP of APAC Strategy, Essence

In a country where over 90% of mobile phones are prepaid*, Vodafone introduced private recharge services to protect women’s mobile phone numbers from “predators” who oftentimes bought the numbers from deceitful recharge outlet owners, so as to harass the women. This is a brand making an actual change to better the lives of people.

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