Adrian Peter Tse
Nov 13, 2015

Watch: Top 10 jargon words in financial marketing and beyond

HONG KONG - Campaign Asia-Pacific asked financial-services marketers what they feel are the biggest industry jargon words. From overused buzzwords to overly creative job titles, here are our 10 favourites.

In this video, a few brave marketers that attended Campaign's recent Financial Services Marketing forum in Hong Kong share their favourite and most endearing buzzwords.

The Financial-Services Marketing forum took place last Thursday (5 November) in Hong Kong. For more, please see our highlights wrapup, coverage of a special roundtable held at lunchtime and a photo gallery from the event:

8 things financial-service marketers need to start innovating
Financial services marketing is on the cusp of transformation. From fintech and mobile experiences to modern compliance and millennials, here are eight takeaways from Campaign’s Financial Services Marketing thought leadership event yesterday.
5 headache-inducing problems for financial marketers
Senior financial marketers are fully aware of what makes great content for their target audiences, but the hurdles they have to overcome include multi-market regulations, resources and stakeholder buy-in.
Photos from the Financial-Services Marketing conference

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Taking the entrepreneurial route: Lessons from a ...

Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.

9 hours ago

40% women work through high levels of menstrual ...

TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.

9 hours ago

'Mom's Bed' breaks the silence on caregiver ...

The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.

11 hours ago

Move and win roundup: Week of April 29, 2024

Havas, StackAdapt, Didi, Outbrain, and more in our weekly collection of people moves and account news.