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Jan 14, 2020

Beyond dance trends: TikTok on creating an environment of activism

TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.

Oct 16, 2019

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

Oct 10, 2019

How brands are experimenting with TikTok

The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.

Oct 3, 2019

What we'd eliminate from our jobs if we could: Industry pros confess

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

Oct 2, 2019

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

Oct 1, 2019

Keeping pace with... R/GA's Tuomas Peltoniemi

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.