You might enjoy looking at some of our other Spikes Asia 2019 coverage and videos while you're at it, check out our videos on what industry leaders would eliminate from their jobs, storyteching, chatbots, music and playing it safe, and our quick-fire 'Keeping pace with...' series with R/GA's Tuomas Peltoniemi, Google's Tara Mckenty and Brave Bison's Kate Burns.
How brands are experimenting with TikTok
The creative director of TikTok’s in-house planning and creative unit reveals how some of the best brands are testing the platform.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Battle for TikTok: Implications for content ...
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
40 Under 40 2023: Tra My Nguyen, Ogilvy
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
Hindustan Unilever announces leadership changes, ...
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Netflix reports strong Q1 growth but is it painting ...
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.